| Title | SLOW MO |
| Brand | FOSTERS GROUP |
| Product / Service | CARLTON DRAUGHT |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company: | PLAZA FILMS Sydney, AUSTRALIA |
Credits | |
| Chief Creative Officer | James McGrath |
| Executive Creative Director | Ant Keogh |
| Creative Director | Ant Keogh |
| Copywriter | Richard Williams |
| Agency Producer | Pip Heming/Sonia von Bibra |
| Advertiser's Supervisor | Peter Sinclair/Vince Ruiu/Richard Oppy/Shencina Formenton |
| Planner | Michael Derepas |
| Account Manager | Phoebe Farquharson |
| Account Supervisor | Paul McMillian/Mick McKeown |
| Director | Paul Middleditch |
| Editor | Peter Whitmore, The Editors |
| Sound Design/Arrangement | Cornel Wilczek |
| Music Artist/Title | Level Two Music / Electric Dreams |
| Art Director | Anthony Phillips |
| Post Production | The Editors |
| Other Credits | Executive Producer: Peter Masterson, Plaza Films |
Carlton Draught “Slow mo” is a collision of men’s two greatest loves, the pub and anything shot on a super slow motion camera. Whether it sport, wildlife documentaries or high-brow advertisements, super slow motion vision accompanied by really important music has permeated every facet of television. Which is why Carlton Draught decided it was the perfect time to turn this high precision camera on something a little less spectacular: Men…..men in pubs. The result is a celebration of beer and men, and the latest instalment in Carlton Draught’s long running Made From Beer campaign.