| Title | SHELF |
| Brand | SICET |
| Product / Service | DIY FURNITURE STORE |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | PUBLICIS SINGAPORE, SINGAPORE |
| Entrant Company: | PUBLICIS SINGAPORE, SINGAPORE |
| Advertising Agency: | PUBLICIS SINGAPORE, SINGAPORE |
Credits | |
| Chief Creative Officer | Calvin Soh |
| Executive Creative Director | Ajay Thrivikraman |
| Creative Director | Alex Lim Thye Aun |
| Copywriter | Kee Wei Shern/Tattoo Yar Wen Sen |
| Account Manager | Sharilyn Choo |
| Art Director | Tattoo Yar Wen Sen/Kee Wei Shern |
| Photographer | Sebastian Siah (Shooting Gallery Asia) |
| Typographer | Tattoo Yar Wen Sen |
| Other Credits | Di: Wishing Well Asia Producer: Annie Ang/Kelvin Lee/Stephenie Lee |