| Title | COAL |
| Brand | MATRIX IP CONVERGENCE |
| Product / Service | WASHING DETERGENT |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | PUBLICIS SINGAPORE, SINGAPORE |
| Entrant Company: | PUBLICIS SINGAPORE, SINGAPORE |
| Advertising Agency: | PUBLICIS SINGAPORE, SINGAPORE |
Credits | |
| Chief Creative Officer | Calvin Soh |
| Executive Creative Director | Ajay Thrivikraman |
| Creative Director | Alex Lim Thye Aun |
| Copywriter | Kee Wei Shern/Tattoo Yar Wen Sen |
| Art Buyer | Annie Ang |
| Art Director | Tattoo Yar Wen Sen/Kee Wei Shern |
| Photographer | Satoru Emoto (Un)/Photolibrary |
| Typographer | Tattoo Yar Wen Sen |
| Other Credits | Producer: Kaoru Kaneko/Noriko Matsuoka (Un) Di: Satoru Emoto (Un) |