LONG NECK GROUP

TitleLONG NECK GROUP
BrandVINAMILK
Product / ServiceVFRESH WINTERMELON
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantLOWE VIETNAM Ho Chi Minh City, VIETNAM
Entrant Company:LOWE VIETNAM Ho Chi Minh City, VIETNAM
Advertising Agency:LOWE VIETNAM Ho Chi Minh City, VIETNAM

Credits

Executive Creative DirectorBob Cohen
CopywriterTra Ngoc Vo
PlannerIndraneel Guha
Account SupervisorPhan Giao/Tran Chau Nguyen
Art DirectorLan Thi Huong Nguyen
Other CreditsAgency Producer: Duy Anh Ho/Agency Executive Producer: Vanessa Hurst

English Translation of Main Headlines

Vietnamese have a traditional saying, 'Cho dai co', which means if you taste something great, the mouth keeps enjoying it. And this makes you neck grow longer while it waits. So we just modernized this in a print campaign for our brand.