| Title | JOHNNY DEPP |
| Brand | CHINA CHILDREN & TEENAGERS' FUND |
| Product / Service | SMOKING POLLUTION AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | McCANN HEALTHCARE CHINA Shanghai , CHINA |
| Entrant Company: | McCANN HEALTHCARE CHINA Shanghai, CHINA |
| Advertising Agency: | McCANN HEALTHCARE CHINA Shanghai, CHINA |
Credits | |
| Executive Creative Director | Kevin Lee |
| Creative Director | Band Bai |
| Copywriter | Anmy Chen |
| Account Manager | Shook Liang |
| Art Director | Song Zhang; Jason Lu |
Headline: Children Are Watching Body copy: One of the main causes of adolescent to start their first smoke is from imitation of the smoking scenes from movie or drama. By the chance of World No Tobacco Day (31st of May), we urge to call for the media and movie/drama censor agency to consider restrictions on showing smoking scenes to protect teenagers under 18 years old from "visual smoking pollution".