Title | TIN TOYS |
Brand | THE MINT MUSEUM OF TOYS |
Product / Service | MUSEUM OF TOYS |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | Y&R Singapore, SINGAPORE |
Entrant Company: | Y&R Singapore, SINGAPORE |
Advertising Agency: | Y&R Singapore, SINGAPORE |
Credits | |
Chief Creative Officer | Marcus Rebeschini |
Executive Creative Director | James Procter |
Creative Director | Mark Fong |
Copywriter | Mark Fong |
Account Manager | Chanderni Devi |
Account Supervisor | Anthony Khoo |
Art Buyer | Kirby Ho |
Art Director | Somjai Satjatham |
Illustrator | Magic Cube/Sam Ng/Lim Suon Oon |
Photographer | Teo Studio |
Typographer | Somjai Satjatham |
Other Credits | Prop Master - Kin Yee/Christopher Pereira |
To recreate the history and personality of the Tin Toys in a visual manner which will connect with vintage toy collectors as well as casual visitors. To be authentic, these hugely expensive toys were captured 'in-camera' as opposed to the common practice of digital manipulation. Since the campaign was launched, there has been a marked increase in admittance to the Mint Museum of Toys. As this is an on-going campaign, final results are still being processed.