DOLLS

TitleDOLLS
BrandTHE MINT MUSEUM OF TOYS
Product / ServiceMUSEUM OF TOYS
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantY&R Singapore, SINGAPORE
Entrant Company:Y&R Singapore, SINGAPORE
Advertising Agency:Y&R Singapore, SINGAPORE

Credits

Chief Creative OfficerMarcus Rebeschini
Executive Creative DirectorJames Procter
Creative DirectorMark Fong
CopywriterMark Fong
Account ManagerChanderni Devi
Account SupervisorAnthony Khoo
Art BuyerKirby Ho
Art DirectorSomjai Satjatham
IllustratorMagic Cube/Sam Ng
PhotographerTeo Studio
TypographerSomjai Satjatham
Other CreditsProp Master - Kin Yee

English Translation of Main Headlines

To recreate the history and personality of the Dolls of Hope in a visual manner which will connect with vintage toy collectors as well as casual visitors. To be authentic, these hugely expensive toys were captured 'in-camera' as opposed to the common practice of digital manipulation. Since the campaign was launched, there has been a marked increase in admittance to the Mint Museum of Toys. As this is an on-going campaign, final results are still being processed.