Title | CONSTRUCTION |
Brand | BOSE |
Product / Service | NOISE-CANCELLING HEADPHONES |
Category | A04. Consumer Electronics |
1 of 3 Campaign | |
Entrant | DDB SINGAPORE, SINGAPORE |
Entrant Company: | DDB SINGAPORE, SINGAPORE |
Advertising Agency: | DDB SINGAPORE, SINGAPORE |
Credits | |
Chief Creative Officer | Neil Johnson |
Executive Creative Director | Joji Jacob |
Creative Director | Thomas Yang |
Copywriter | Lester Lee |
Advertiser's Supervisor | Tammy Chan |
Account Supervisor | Rowena Bhagchandani |
Art Buyer | Chan Suet Ling |
Art Director | Khalid Osman |
Photographer | Allan Ng |
In designing our posters, we combined graphic design and photography to bring alive Bose’s philosophy on design and life. We altered the graphic symbol of a volume bar by replacing the bars with scenes from everyday life. The final designs are photographs of real-life volume bars that communicate the key feature of the product – noise reduction. With photography, we also employed a minimalist style to complement the graphic design approach.