CONSTRUCTION

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Campaign
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TitleCONSTRUCTION
BrandBOSE
Product / ServiceNOISE-CANCELLING HEADPHONES
CategoryA04. Consumer Electronics
1 of 3 Campaign
EntrantDDB SINGAPORE, SINGAPORE
Entrant Company:DDB SINGAPORE, SINGAPORE
Advertising Agency:DDB SINGAPORE, SINGAPORE

Credits

Chief Creative OfficerNeil Johnson
Executive Creative DirectorJoji Jacob
Creative DirectorThomas Yang
CopywriterLester Lee
Advertiser's SupervisorTammy Chan
Account SupervisorRowena Bhagchandani
Art BuyerChan Suet Ling
Art DirectorKhalid Osman
PhotographerAllan Ng

English Translation of Main Headlines

In designing our posters, we combined graphic design and photography to bring alive Bose’s philosophy on design and life. We altered the graphic symbol of a volume bar by replacing the bars with scenes from everyday life. The final designs are photographs of real-life volume bars that communicate the key feature of the product – noise reduction. With photography, we also employed a minimalist style to complement the graphic design approach.