| Title | THE HARE AND THE TORTOISE |
| Brand | PINEBRIDGE INVESTMENTS |
| Product / Service | PINEBRIDGE INVESTMENTS |
| Category | A12. Financial Products & Services |
| Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
| Executive Creative Director | Richard Yu |
| Creative Director | Lion Tsai |
| Copywriter | Lion Tsai/Renee Chen |
| Account Supervisor | Henry Chu/Heather Weng/Nick Fang/Tony Chang |
| Art Director | Richard Yu/Elven Liu/Peggy Chen |
PineBridge investments has made many records in the financial firm’s field in Taiwan because PineBridge understands the needs of investors most. Moreover, PineBridge is the first financial firm that provides services that investors need most for them. Therefore, PineBridge investments wants to present its brand spirit clearly by print ads, strengthen the brand awareness and favorability and increase the sales.