DIVER

TitleDIVER
BrandWRIGLEY'S
Product / ServiceJUICY FRUIT
CategoryA01. Food Products
EntrantDDB SYDNEY, AUSTRALIA
Entrant Company:DDB SYDNEY, AUSTRALIA
Advertising Agency:DDB SYDNEY, AUSTRALIA

Credits

Executive Creative DirectorMatt Eastwood
Creative DirectorMark Harricks
CopywriterCharlie Cook
Account SupervisorKate Sheppard
Art BuyerProduction Manager: Bryson Holt
Art DirectorSimon Johnson
PhotographerJeremy Park
Other CreditsRetouching/3d: Cream

English Translation of Main Headlines

To highlight this ‘Juicier Chew’ benefit we showed various animals and cannibals preferring to chew Juicy Fruit rather than their usual prey. The campaign ran as full page press ads in local, state and regional newspapers.