Title | 1300TH ANNIVERSARY OF NARA HEIJO-KYO CAPITAL |
Brand | KINTETSU CORPORATION |
Product / Service | NARA TOURISM |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | DAIKO ADVERTISING Tokyo, JAPAN |
Entrant Company: | DAIKO ADVERTISING Tokyo, JAPAN |
Advertising Agency: | DAIKO ADVERTISING Tokyo, JAPAN |
Credits | |
Creative Director | Atsushi Yasuji |
Copywriter | Atsushi Yasuji |
Art Director | Hiroyuki Hama |
Photographer | Yukihiko Uda |
Other Credits | Designer: Kasho Nagaoka |
[Copy] If you don’t come this year, you will regret it of one thousand three hundred years. [Sub Copy] 1300th Anniversary of Nara Heijo-kyo Capital [Synopsis] This is an ad announcing a national project celebrating the 1300th anniversary of the Nara Heijo-kyo capital (an ancient city even older than Kyoto).The Daigoku-den Imperial Audience Hall was reconstructed with this event after an interval of 1300 years. The ad conveys a sense of expectation for events through the visual of the Daigoku-den at sunrise. [Results] The event was a great success, with three-hour waits to get in on some holidays.