1300TH ANNIVERSARY OF NARA HEIJO-KYO CAPITAL

Title1300TH ANNIVERSARY OF NARA HEIJO-KYO CAPITAL
BrandKINTETSU CORPORATION
Product / ServiceNARA TOURISM
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantDAIKO ADVERTISING Tokyo, JAPAN
Entrant Company:DAIKO ADVERTISING Tokyo, JAPAN
Advertising Agency:DAIKO ADVERTISING Tokyo, JAPAN

Credits

Creative DirectorAtsushi Yasuji
CopywriterAtsushi Yasuji
Art DirectorHiroyuki Hama
PhotographerYukihiko Uda
Other CreditsDesigner: Kasho Nagaoka

English Translation of Main Headlines

[Copy] If you don’t come this year, you will regret it of one thousand three hundred years. [Sub Copy] 1300th Anniversary of Nara Heijo-kyo Capital [Synopsis] This is an ad announcing a national project celebrating the 1300th anniversary of the Nara Heijo-kyo capital (an ancient city even older than Kyoto).The Daigoku-den Imperial Audience Hall was reconstructed with this event after an interval of 1300 years. The ad conveys a sense of expectation for events through the visual of the Daigoku-den at sunrise. [Results] The event was a great success, with three-hour waits to get in on some holidays.