MESSAGE FROM THE ISLETS OF LANGERHANS

TitleMESSAGE FROM THE ISLETS OF LANGERHANS
BrandNOVARTIS PHARMA
Product / ServiceEQUA VILDAGLIPTIN
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantTARGIS Tokyo, JAPAN
Entrant Company:TARGIS Tokyo, JAPAN
Advertising Agency:TARGIS Tokyo, JAPAN

Credits

Chief Creative OfficerJunnosuke Kitagawa
Creative DirectorIsao Imabayashi
CopywriterKyoko Ono
Account ManagerMasaya Ichihashi
Account SupervisorMinoru Tani
Art DirectorYusuke Shimada/Shingo Kongo
Other CreditsGlobal Operations: Michael D. Stanley

English Translation of Main Headlines

Message from the Islets of Langerhans (1) How are you? Reducing glucose levels is the first thing you think of in treating diabetes. But with the fear of hypoglycemia, you can’t lower it as much as you want. However, uncontrolled glucose can damage islet function. Hyperglycemia and impaired islet function cycle becomes a vicious cycle. How are your patients’ islets?