Title | MESSAGE FROM THE ISLETS OF LANGERHANS |
Brand | NOVARTIS PHARMA |
Product / Service | EQUA VILDAGLIPTIN |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | TARGIS Tokyo, JAPAN |
Entrant Company: | TARGIS Tokyo, JAPAN |
Advertising Agency: | TARGIS Tokyo, JAPAN |
Credits | |
Chief Creative Officer | Junnosuke Kitagawa |
Creative Director | Isao Imabayashi |
Copywriter | Kyoko Ono |
Account Manager | Masaya Ichihashi |
Account Supervisor | Minoru Tani |
Art Director | Yusuke Shimada/Shingo Kongo |
Other Credits | Global Operations: Michael D. Stanley |
Message from the Islets of Langerhans (1) How are you? Reducing glucose levels is the first thing you think of in treating diabetes. But with the fear of hypoglycemia, you can’t lower it as much as you want. However, uncontrolled glucose can damage islet function. Hyperglycemia and impaired islet function cycle becomes a vicious cycle. How are your patients’ islets?