|Brand||MATSUDA OIL COLOUR CO.|
|Product / Service||OIL PAINTS|
|Category||A03. Home Furnishing, Appliances, Maintenance & Household Products|
|Entrant||ADK JAPAN Tokyo, JAPAN|
|Entrant Company:||ADK JAPAN Tokyo, JAPAN|
|Advertising Agency:||ADK JAPAN Tokyo, JAPAN|
|Art Director||Yoshito Kubota|
To convey the quick-drying properties, we developed a visual that showed a marine creature transformed to dried fish the instant it emerged from the water. Our easy-to-understand visual was eye-catching, and able to convey the concept of “quick-drying” with impact.