| Title | FROG |
| Brand | MATSUDA OIL COLOUR CO. |
| Product / Service | OIL PAINTS |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | ADK JAPAN Tokyo, JAPAN |
| Entrant Company: | ADK JAPAN Tokyo, JAPAN |
| Advertising Agency: | ADK JAPAN Tokyo, JAPAN |
Credits | |
| Copywriter | Shunpei Tezuka |
| Art Director | Yoshito Kubota |
| Photographer | Kouji Matsuzawa |
To convey the quick-drying properties, we developed a visual that showed a marine creature transformed to dried fish the instant it emerged from the water. Our easy-to-understand visual was eye-catching, and able to convey the concept of “quick-drying” with impact.