CROCODILE

TitleCROCODILE
BrandSC JOHNSON
Product / ServiceMR MUSCLE HEAVY DUTY KITCHEN CLEANER
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantDRAFTFCB HONG KONG, HONG KONG
Entrant Company:DRAFTFCB HONG KONG, HONG KONG
Advertising Agency:DRAFTFCB HONG KONG, HONG KONG

Credits

Executive Creative DirectorRaymond Chau
Creative DirectorSammy Law/Valeria Au Yang
CopywriterWalter Wu
Account ManagerCalvin Chu
Account SupervisorSimone Tam/Karrie Lam
Art DirectorHenry Kwok/Vincent Cheng
IllustratorFred Lam (Retoucher)
PhotographerPatrick Yick/Lewis Ho/Mike Lee

English Translation of Main Headlines

To promote the power of Mr Muscle heavy duty kitchen cleaner. Even when the stains are as stubborn as clingy beasts, Mr Muscle can remove them easily.