Title | CHARACTERS |
Brand | CHENG TAI PROPERTIES CO. ZHUHAI |
Product / Service | ZHU KUAN NEW TOWN |
Category | A15. Corporate Image |
Entrant | OGILVY & MATHER GUANGZHOU, CHINA |
Entrant Company: | OGILVY & MATHER GUANGZHOU, CHINA |
Advertising Agency: | OGILVY & MATHER GUANGZHOU, CHINA |
Credits | |
Chief Creative Officer | Charles Chiu |
Creative Director | Lianyu Cheng |
Copywriter | Hanjiang |
Account Manager | Erica Wang |
Account Supervisor | Linda Lu |
Art Director | Kobe Yu |
Headline:698 days, within which we have done one thing only, which is something you would not notice. Even though you would notice it, we still finish it whole-heartedly. In the past 698 days, we pursue more than perfectness on the foundation, all the piles and each nail. All is for a strong and solid foundation for an easeful life in the future. Sept. 17, 2009,soar from here ---- opening ceremony of Pearl City! Local consumers are very concerned about the foundation settlement when they consider the quality of the buildings in this area. The developer devoted much time and energy to the foundation consolidation, which couldn’t be seen by the consumer at present but really has significant impact in their long time dwelling in the future. The creative idea is to metaphorically use the large blank area for the unseen foundation work done by developer.