GLASSES

TitleGLASSES
BrandSHENZHEN GIONEE COMMUNICATION EQUIPMENT CO.
Product / ServiceGIONEE PHONES
CategoryA04. Consumer Electronics
EntrantOGILVY & MATHER GUANGZHOU, CHINA
Entrant Company:OGILVY & MATHER GUANGZHOU, CHINA
Advertising Agency:OGILVY & MATHER GUANGZHOU, CHINA

Credits

Chief Creative OfficerCharles Chiu
Creative DirectorLianyu Cheng
CopywriterHanjiang
Account SupervisorLinda Lu/Loca Yuen
Art DirectorKobe Yu

English Translation of Main Headlines

Emotional appeals arouse people’s love and guilty to their parents in hometown, since they leave the hometown to hang on their dream. Headline: You are always by my side when I needed, while I am beyond reach at the moment you need me. When I first learned to stand stiff I couldn’t resist the temptation to walk alone without lingering in your arms. When I was allowed to play sneaky tricks with neighbor boys, no one would ask you to tell stories everyday. When I learned the world outside is not as you describe, fewer conversations were there between you and me----your used-to-be admirer. After I held my first girl’s hand, I never hold yours again. I lost myself in endless socializing and forgot even a minute to listen to your urge. … When I started the very beginning to learn about your love, you got old without any notice. There used to be a time that you are always by my side when you were needed, while now at the moment you need me, I am so far away from you. I really want but somehow fail to be with you, but if you want to hear me, phone me with Jinli V200 I sent you! Dial my number, anytime, anywhere! Headline: You are always by my side when I needed, while I am beyond reach at the moment you need me. When I first learned to stand stiff I couldn’t resist the temptation to walk alone without lingering in your arms. When I was allowed to play sneaky tricks with neighbor boys, no one would ask you to tell stories everyday. When I learned the world outside is not as you describe, fewer conversations were there between you and me----your used-to-be admirer. After I held my first girl’s hand, I never hold yours again. I lost myself in endless socializing and forgot even a minute to listen to your urge. … When I started the very beginning to learn about your love, you got old without any notice. There used to be a time that you are always by my side when you were needed, while now at the moment you need me, I am so far away from you. I really want but somehow fail to be with you, but if you want to hear me, phone me with Jinli V200 I sent you! Dial my number, anytime, anywhere! Headline: You are always by my side when I needed, while I am beyond reach at the moment you need me. When I first learned to stand stiff I couldn’t resist the temptation to walk alone without lingering in your arms. When I was allowed to play sneaky tricks with neighbor boys, no one would ask you to tell stories everyday. When I learned the world outside is not as you describe, fewer conversations were there between you and me----your used-to-be admirer. After I held my first girl’s hand, I never hold yours again. I lost myself in endless socializing and forgot even a minute to listen to your urge. … When I started the very beginning to learn about your love, you got old without any notice. There used to be a time that you are always by my side when you were needed, while now at the moment you need me, I am so far away from you. I really want but somehow fail to be with you, but if you want to hear me, phone me with Jinli V200 I sent you! Dial my number, anytime, anywhere! Headline: You are always by my side when I needed, while I am beyond reach at the moment you need me. When I first learned to stand stiff I couldn’t resist the temptation to walk alone without lingering in your arms. When I was allowed to play sneaky tricks with neighbor boys, no one would ask you to tell stories everyday. When I learned the world outside is not as you describe, fewer conversations were there between you and me----your used-to-be admirer. After I held my first girl’s hand, I never hold yours again. I lost myself in endless socializing and forgot even a minute to listen to your urge. … When I started the very beginning to learn about your love, you got old without any notice. There used to be a time that you are always by my side when you were needed, while now at the moment you need me, I am so far away from you. I really want but somehow fail to be with you, but if you want to hear me, phone me with Jinli V200 I sent you! Dial my number, anytime, anywhere!