| Title | CRYING KID |
| Brand | BOSE |
| Product / Service | NOISE-CANCELLING HEADPHONES |
| Category | A04. Consumer Electronics |
| 3 of 3 Campaign | |
| Entrant | DDB SINGAPORE, SINGAPORE |
| Entrant Company: | DDB SINGAPORE, SINGAPORE |
| Advertising Agency: | DDB SINGAPORE, SINGAPORE |
Credits | |
| Chief Creative Officer | Neil Johnson |
| Executive Creative Director | Joji Jacob |
| Creative Director | Thomas Yang |
| Copywriter | Lester Lee |
| Advertiser's Supervisor | Tammy Chan |
| Account Supervisor | Rowena Bhagchandani |
| Art Buyer | Chan Suet Ling |
| Art Director | Khalid Osman |
| Photographer | Allan Ng |
In designing our posters, we combined graphic design and photography to bring alive Bose’s philosophy on design and life. We altered the graphic symbol of a volume bar by replacing the bars with scenes from everyday life. The final designs are photographs of real-life volume bars that communicate the key feature of the product – noise reduction. With photography, we also employed a minimalist style to complement the graphic design approach.