| Title | LONG NECK GROUP |
| Brand | VINAMILK |
| Product / Service | VFRESH WINTERMELON |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | LOWE VIETNAM Ho Chi Minh City, VIETNAM |
| Entrant Company: | LOWE VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising Agency: | LOWE VIETNAM Ho Chi Minh City, VIETNAM |
Credits | |
| Executive Creative Director | Bob Cohen |
| Copywriter | Tra Ngoc Vo |
| Planner | Indraneel Guha |
| Account Supervisor | Phan Giao/Tran Chau Nguyen |
| Art Director | Lan Thi Huong Nguyen |
| Other Credits | Agency Producer: Duy Anh Ho/Agency Executive Producer: Vanessa Hurst |
Vietnamese have a traditional saying, 'Cho dai co', which means if you taste something great, the mouth keeps enjoying it. And this makes you neck grow longer while it waits. So we just modernized this in a print campaign for our brand.