| Title | TIN TOYS |
| Brand | THE MINT MUSEUM OF TOYS |
| Product / Service | MUSEUM OF TOYS |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | Y&R Singapore, SINGAPORE |
| Entrant Company: | Y&R Singapore, SINGAPORE |
| Advertising Agency: | Y&R Singapore, SINGAPORE |
Credits | |
| Chief Creative Officer | Marcus Rebeschini |
| Executive Creative Director | James Procter |
| Creative Director | Mark Fong |
| Copywriter | Mark Fong |
| Account Manager | Chanderni Devi |
| Account Supervisor | Anthony Khoo |
| Art Buyer | Kirby Ho |
| Art Director | Somjai Satjatham |
| Illustrator | Magic Cube/Sam Ng/Lim Suon Oon |
| Photographer | Teo Studio |
| Typographer | Somjai Satjatham |
| Other Credits | Prop Master - Kin Yee/Christopher Pereira |
To recreate the history and personality of the Tin Toys in a visual manner which will connect with vintage toy collectors as well as casual visitors. To be authentic, these hugely expensive toys were captured 'in-camera' as opposed to the common practice of digital manipulation. Since the campaign was launched, there has been a marked increase in admittance to the Mint Museum of Toys. As this is an on-going campaign, final results are still being processed.