Title | WE ADVOCATE FAMILY WARMING |
Brand | AJINOMOTO CO. |
Product / Service | AJINOMOTO SEASONING |
Category | A01. Food Products |
Entrant | HAKUHODO Osaka, JAPAN |
Entrant Company: | HAKUHODO Osaka, JAPAN |
Advertising Agency: | HAKUHODO Osaka, JAPAN |
Credits | |
Creative Director | Kazushi Taniichi/Takayoshi Kobayashi |
Copywriter | Takayoshi Kobayashi |
Art Director | Atsushi Nakajima |
Photographer | Yusuke Oka |
Other Credits | Katsuyuki Hirabayashi/Yuji Hatakeyama |
We advocate family warming. Due to the recession, people are eating out less to save money. As a result, families are gathering together at the dinner table more often. Children talk about school, parents talk about work, and parents teach the children table manners. The tradition of family communication is making a comeback over dinner. If saving money by eating at home leads to deeper family bonds, well, let’s just say there’s a bright spot even in this recession. Making a much, much warmer dinner table. Through our wide variety of seasonings and foods, Ajinomoto wants to bring families closer together around the dinner table. The dinner table is where families grow close.