WE ADVOCATE FAMILY WARMING

TitleWE ADVOCATE FAMILY WARMING
BrandAJINOMOTO CO.
Product / ServiceAJINOMOTO SEASONING
CategoryA01. Food Products
EntrantHAKUHODO Osaka, JAPAN
Entrant Company:HAKUHODO Osaka, JAPAN
Advertising Agency:HAKUHODO Osaka, JAPAN

Credits

Creative DirectorKazushi Taniichi/Takayoshi Kobayashi
CopywriterTakayoshi Kobayashi
Art DirectorAtsushi Nakajima
PhotographerYusuke Oka
Other CreditsKatsuyuki Hirabayashi/Yuji Hatakeyama

English Translation of Main Headlines

We advocate family warming. Due to the recession, people are eating out less to save money. As a result, families are gathering together at the dinner table more often. Children talk about school, parents talk about work, and parents teach the children table manners. The tradition of family communication is making a comeback over dinner. If saving money by eating at home leads to deeper family bonds, well, let’s just say there’s a bright spot even in this recession. Making a much, much warmer dinner table. Through our wide variety of seasonings and foods, Ajinomoto wants to bring families closer together around the dinner table. The dinner table is where families grow close.