| Title | LONDON |
| Brand | PENGUIN BOOKS |
| Product / Service | BOOKS |
| Category | A11. Publications & Media |
| Entrant | DDB HONG KONG, HONG KONG |
| Entrant Company: | DDB HONG KONG, HONG KONG |
| Advertising Agency: | DDB HONG KONG, HONG KONG |
Credits | |
| Executive Creative Director | Jeffry Gamble |
| Creative Director | Paul Chan/O'Poon |
| Copywriter | Paul Chan/Jay Lee |
| Art Director | O'Poon/Fei Leung |
| Photographer | Steve Wong |