| Title | CRYING KID | 
| Brand | BOSE | 
| Product / Service | NOISE-CANCELLING HEADPHONES | 
| Category | A04. Consumer Electronics | 
| 3 of 3 Campaign | |
| Entrant | DDB SINGAPORE, SINGAPORE | 
| Entrant Company: | DDB SINGAPORE, SINGAPORE | 
| Advertising Agency: | DDB SINGAPORE, SINGAPORE | 
Credits | |
| Chief Creative Officer | Neil Johnson | 
| Executive Creative Director | Joji Jacob | 
| Creative Director | Thomas Yang | 
| Copywriter | Lester Lee | 
| Advertiser's Supervisor | Tammy Chan | 
| Account Supervisor | Rowena Bhagchandani | 
| Art Buyer | Chan Suet Ling | 
| Art Director | Khalid Osman | 
| Photographer | Allan Ng | 
In designing our posters, we combined graphic design and photography to bring alive Bose’s philosophy on design and life. We altered the graphic symbol of a volume bar by replacing the bars with scenes from everyday life. The final designs are photographs of real-life volume bars that communicate the key feature of the product – noise reduction. With photography, we also employed a minimalist style to complement the graphic design approach.