| Title | DIVER |
| Brand | WRIGLEY'S |
| Product / Service | JUICY FRUIT |
| Category | A01. Food Products |
| Entrant | DDB SYDNEY, AUSTRALIA |
| Entrant Company: | DDB SYDNEY, AUSTRALIA |
| Advertising Agency: | DDB SYDNEY, AUSTRALIA |
Credits | |
| Executive Creative Director | Matt Eastwood |
| Creative Director | Mark Harricks |
| Copywriter | Charlie Cook |
| Account Supervisor | Kate Sheppard |
| Art Buyer | Production Manager: Bryson Holt |
| Art Director | Simon Johnson |
| Photographer | Jeremy Park |
| Other Credits | Retouching/3d: Cream |
To highlight this ‘Juicier Chew’ benefit we showed various animals and cannibals preferring to chew Juicy Fruit rather than their usual prey. The campaign ran as full page press ads in local, state and regional newspapers.