| Title | ARMS |
| Brand | JOHNSON & JOHNSON TAIWAN |
| Product / Service | BENGAY |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | JWT TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
| Executive Creative Director | I-Fei Chang |
| Creative Director | Kurt Lin/Ej Chiang |
| Copywriter | Ej Chiang |
| Art Director | Kurt Lin/Dory Liu |
So painful, your arm muscles feel like they’re not yours anymore. [footnote] It’s a common Chinese saying used to express extreme muscle ache or pain to the point where you can’t control your limps anymore.