| Title | NEW CULTURE |
| Brand | PENANG GLOBAL TOURISM |
| Product / Service | PERANAKAN CULTURE PROJECT |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | Y&R MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | Y&R MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency: | Y&R MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
| Chief Creative Officer | Edward Ong |
| Executive Creative Director | Steve Hough |
| Copywriter | Steve Hough/Randy Lee |
| Advertiser's Supervisor | Ooi Geok Ling/Julie Shih |
| Account Supervisor | Lisa Hezila/Robert Mcbrain/Mokhzani Mustapha |
| Art Buyer | T L Tan |
| Art Director | Low Kin Khoon/Heng Yik See |
| Illustrator | Simon Of Studio D L |
| Photographer | Studio D L/Character Studio |
| Typographer | Low Kin Khoon/Haydn Doughty/Len Cheeseman |
| Other Credits | Head Of Art: Heng Yik See |