| Title | CROCODILE |
| Brand | SC JOHNSON |
| Product / Service | MR MUSCLE HEAVY DUTY KITCHEN CLEANER |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | DRAFTFCB HONG KONG, HONG KONG |
| Entrant Company: | DRAFTFCB HONG KONG, HONG KONG |
| Advertising Agency: | DRAFTFCB HONG KONG, HONG KONG |
Credits | |
| Executive Creative Director | Raymond Chau |
| Creative Director | Sammy Law/Valeria Au Yang |
| Copywriter | Walter Wu |
| Account Manager | Calvin Chu |
| Account Supervisor | Simone Tam/Karrie Lam |
| Art Director | Henry Kwok/Vincent Cheng |
| Illustrator | Fred Lam (Retoucher) |
| Photographer | Patrick Yick/Lewis Ho/Mike Lee |
To promote the power of Mr Muscle heavy duty kitchen cleaner. Even when the stains are as stubborn as clingy beasts, Mr Muscle can remove them easily.