| Title | GLASSES |
| Brand | SHENZHEN GIONEE COMMUNICATION EQUIPMENT CO. |
| Product / Service | GIONEE PHONES |
| Category | A04. Consumer Electronics |
| Entrant | OGILVY & MATHER GUANGZHOU, CHINA |
| Entrant Company: | OGILVY & MATHER GUANGZHOU, CHINA |
| Advertising Agency: | OGILVY & MATHER GUANGZHOU, CHINA |
Credits | |
| Chief Creative Officer | Charles Chiu |
| Creative Director | Lianyu Cheng |
| Copywriter | Hanjiang |
| Account Supervisor | Linda Lu/Loca Yuen |
| Art Director | Kobe Yu |
Emotional appeals arouse people’s love and guilty to their parents in hometown, since they leave the hometown to hang on their dream. Headline: You are always by my side when I needed, while I am beyond reach at the moment you need me. When I first learned to stand stiff I couldn’t resist the temptation to walk alone without lingering in your arms. When I was allowed to play sneaky tricks with neighbor boys, no one would ask you to tell stories everyday. When I learned the world outside is not as you describe, fewer conversations were there between you and me----your used-to-be admirer. After I held my first girl’s hand, I never hold yours again. I lost myself in endless socializing and forgot even a minute to listen to your urge. … When I started the very beginning to learn about your love, you got old without any notice. There used to be a time that you are always by my side when you were needed, while now at the moment you need me, I am so far away from you. I really want but somehow fail to be with you, but if you want to hear me, phone me with Jinli V200 I sent you! Dial my number, anytime, anywhere! Headline: You are always by my side when I needed, while I am beyond reach at the moment you need me. When I first learned to stand stiff I couldn’t resist the temptation to walk alone without lingering in your arms. When I was allowed to play sneaky tricks with neighbor boys, no one would ask you to tell stories everyday. When I learned the world outside is not as you describe, fewer conversations were there between you and me----your used-to-be admirer. After I held my first girl’s hand, I never hold yours again. I lost myself in endless socializing and forgot even a minute to listen to your urge. … When I started the very beginning to learn about your love, you got old without any notice. There used to be a time that you are always by my side when you were needed, while now at the moment you need me, I am so far away from you. I really want but somehow fail to be with you, but if you want to hear me, phone me with Jinli V200 I sent you! Dial my number, anytime, anywhere! Headline: You are always by my side when I needed, while I am beyond reach at the moment you need me. When I first learned to stand stiff I couldn’t resist the temptation to walk alone without lingering in your arms. When I was allowed to play sneaky tricks with neighbor boys, no one would ask you to tell stories everyday. When I learned the world outside is not as you describe, fewer conversations were there between you and me----your used-to-be admirer. After I held my first girl’s hand, I never hold yours again. I lost myself in endless socializing and forgot even a minute to listen to your urge. … When I started the very beginning to learn about your love, you got old without any notice. There used to be a time that you are always by my side when you were needed, while now at the moment you need me, I am so far away from you. I really want but somehow fail to be with you, but if you want to hear me, phone me with Jinli V200 I sent you! Dial my number, anytime, anywhere! Headline: You are always by my side when I needed, while I am beyond reach at the moment you need me. When I first learned to stand stiff I couldn’t resist the temptation to walk alone without lingering in your arms. When I was allowed to play sneaky tricks with neighbor boys, no one would ask you to tell stories everyday. When I learned the world outside is not as you describe, fewer conversations were there between you and me----your used-to-be admirer. After I held my first girl’s hand, I never hold yours again. I lost myself in endless socializing and forgot even a minute to listen to your urge. … When I started the very beginning to learn about your love, you got old without any notice. There used to be a time that you are always by my side when you were needed, while now at the moment you need me, I am so far away from you. I really want but somehow fail to be with you, but if you want to hear me, phone me with Jinli V200 I sent you! Dial my number, anytime, anywhere!