GARMENT GARDEN

TitleGARMENT GARDEN
BrandPROCTER & GAMBLE
Product / ServiceBOUNCE
CategoryB05. Stunts & Live Advertising
EntrantLEO BURNETT Melbourne, AUSTRALIA
Entrant Company:LEO BURNETT Melbourne, AUSTRALIA
Advertising Agency:LEO BURNETT Melbourne, AUSTRALIA

Credits

Executive Creative DirectorJason Williams
CopywriterEamonn Dixon/Andrew Woodhead
Art DirectorLauren Doolan

Execution

Scented Garment Tree This year spring came a little early to a grey and gloomy park in heart of the city. Taking socks, scarves and other items of clean laundry, we fashioned them into colourful flowers and scented them with Bounce Spring & Renewal dryer sheets. We then used them to help a leafless tree blossom back into life. Passersby could pick the fabric flowers, smell them and unravel them to discover that the source of the spring fresh scent was something that they can bring to their own laundry.