Title | SUPOR NON-STICK PANS |
Brand | SUPOR |
Product / Service | NON-STICK PANS |
Category | B05. Stunts & Live Advertising |
Entrant | LEO BURNETT SHANGHAI, CHINA |
Entrant Company: | LEO BURNETT SHANGHAI, CHINA |
Advertising Agency: | LEO BURNETT SHANGHAI, CHINA |
Credits | |
Chief Creative Officer | Eddie Booth |
Executive Creative Director | Gordon Hughes/Amanda Yang |
Creative Director | Forest Young |
Copywriter | Gordon Hughes/Donna Dong |
Advertiser's Supervisor | Steven Xie |
Account Supervisor | Gordon Zhang |
Art Director | Gordon Hughes/Amanda Yang/Forest Young/Sean Qu/Lin Wei-Jun |
Illustrator | Dicky Lui |
Photographer | Eric Dang/Nicholas Siau |
Typographer | Lin Wei-Jun/Handsome Wong |
Challenge: Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans. Solution: A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China. The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface. Results: A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.