Title | THE LONELINESS OF AUTISM |
Brand | GUANGZHOU YANG AI SPECIAL CHILDREN PARENT CLUB |
Product / Service | YANG AI FOUNDATION |
Category | B05. Stunts & Live Advertising |
Entrant | LEO BURNETT SHANGHAI, CHINA |
Entrant Company: | LEO BURNETT SHANGHAI, CHINA |
Advertising Agency: | LEO BURNETT SHANGHAI, CHINA |
Credits | |
Chief Creative Officer | Eddie Booth |
Executive Creative Director | Gordon Hughes/Amanda Yang |
Creative Director | Forest Young |
Copywriter | Amanda Yang/Donna Dong |
Advertiser's Supervisor | Larissa Feng Xin |
Account Supervisor | Wei-Wei Chen |
Art Director | Gordon Hughes/Amanda Yang/Forest Young/Huang Hai-Bo |
Illustrator | Dicky Lui |
Photographer | Henry Gan/Dean Lee |
Typographer | Handsome Wong/Lin Wei-Jun |
In China millions parents of autistic children suffer in silence. Ignorance and 5000 years of superstition lead many people to believe that the parents of autistic children are being punished for past wrongs. Ostracized by their communities, and ignored by social services they often have no one to turn to for help. The Yang Ai Foundation, a national support group for parents of autistic children, set out to raise awareness for their plight. They did this by creating an exhibition of “Living Sculptures” on the streets of Shanghai. Dressed from head to toe in black, and bound by a sea of black ropes, the sculptures stood as a stark reminder of the heart wrenching loneliness and isolation felt by parents of autistic children. The event was reported on by more than 50 national and local media outlets: reaching an estimated audience of more than 20,000,000 people.