| Title | TRAILER |
| Brand | IKEA |
| Product / Service | CURTAINS |
| Category | B05. Stunts & Live Advertising |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Credits | |
| Chief Creative Officer | Eddie Booth |
| Executive Creative Director | Victor Manggunio |
| Creative Director | Victor Manggunio |
| Copywriter | Wilson Ang |
| Advertiser's Supervisor | Benjamin Birks/Janet Lai |
| Account Manager | Emmie Tse |
| Account Supervisor | Margaret Chan |
| Art Director | Tik Lau |
We put an interesting twist to the iconic cinema 'red curtain' that opens before the movie starts. Using several enormous cinema curtains produced from IKEA's 2010 range - each opening one after the other - we were able to catch the audience off-guard and get their full attention.