Title | TRAILER |
Brand | IKEA |
Product / Service | CURTAINS |
Category | B05. Stunts & Live Advertising |
Entrant | LEO BURNETT Hong Kong, HONG KONG |
Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Credits | |
Chief Creative Officer | Eddie Booth |
Executive Creative Director | Victor Manggunio |
Creative Director | Victor Manggunio |
Copywriter | Wilson Ang |
Advertiser's Supervisor | Benjamin Birks/Janet Lai |
Account Manager | Emmie Tse |
Account Supervisor | Margaret Chan |
Art Director | Tik Lau |
We put an interesting twist to the iconic cinema 'red curtain' that opens before the movie starts. Using several enormous cinema curtains produced from IKEA's 2010 range - each opening one after the other - we were able to catch the audience off-guard and get their full attention.