TRAILER

Short List
ClientIKEA
ProductCURTAINS
EntrantLEO BURNETT Hong Kong, HONG KONG
Type of EntryAmbient
CategoryB05. Stunts & Live Advertising
TitleTRAILER
Product/ServiceCURTAINS
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG

Credits

Chief Creative OfficerEddie Booth
Executive Creative DirectorVictor Manggunio
Creative DirectorVictor Manggunio
CopywriterWilson Ang
Advertiser's SupervisorBenjamin Birks/Janet Lai
Account ManagerEmmie Tse
Account SupervisorMargaret Chan
Art DirectorTik Lau

Execution

We put an interesting twist to the iconic cinema 'red curtain' that opens before the movie starts. Using several enormous cinema curtains produced from IKEA's 2010 range - each opening one after the other - we were able to catch the audience off-guard and get their full attention.