LEG

TitleLEG
BrandVIGCONIC
Product / ServiceOSTEOMAKER
CategoryB02. Special Build
EntrantLEO BURNETT Hong Kong, HONG KONG
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG

Credits

Chief Creative OfficerEddie Booth
Executive Creative DirectorConnie Lo
Creative DirectorNutchanun Chiaphanumas
CopywriterNutchanun Chiaphanumas/Joey Chung/Wen Louie
Advertiser's SupervisorWilliam Yip
Account ManagerKaren Peng
Account SupervisorAlvin Yim
Art DirectorMartin Tong/Winna Kiao-On
PhotographerPatrick Yick
Other CreditsPrint Production: Joe Tam/Designer: James Chan

Execution

To show OSTEOMAKER maintains bones strength, we strategically placed actual x-ray slides against steel poles,bars and rails.