| Title | LIVE REVIEW |
| Brand | TIME OUT MAGAZINE |
| Product / Service | TIME OUT MAGAZINE |
| Category | B02. Special Build |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Credits | |
| Chief Creative Officer | Eddie Booth |
| Executive Creative Director | Victor Manggunio |
| Creative Director | Graeme Brimmer |
| Copywriter | Wilson Ang |
| Advertiser's Supervisor | Desiree Au |
| Account Manager | Meggy Cheng/Macy Ng |
| Art Director | Tik Lau |
| Other Credits | Print Production: Connie Siu/Calvin Lee |
Instead of using the magazine's reviews to promote the venues, we used the venues to promote the magazine. Over 30 TimeOut Live Review boards were placed in front of restaurants, bars, music stores and bookstores across Hong Kong. Each board carried a review of the venue directly behind it, complete with a 'photo window'.