Execution

Our Ideas Since our Scott brand's positioning is a bathroom buddy and the best way to become a friend is to be one, we decided to us an innovative media to actualize our desired positioning. We created a mobile toilet that offered the most comfortable, clean and best equipped toilet with unique designed that reflect Scott brand to be rolled out in various leisure destinations. Besides, we also redecorated some public toilets like one in Sunday Market to create a more pleasurable experience of using bathroom. Positive reaction to the brand and activity was seen in 200 face to face interviews. Top of mind awareness increased from 50 to 92% after the campaign. And number of toilet visitors increased by 30% after redecorated the toilet?

English Translation of Main Headlines

Headlines: Have you ever been desperated to use a toilet when out in public but when you got there and took a look, smell or saw the lack of cleanlines, though 'Oh No!' ?