Title | POSTCARD/BUSINESS CARD |
Brand | DEPARTMENT OF TOURISM |
Product / Service | TOURISM |
Category | B03. Small Scale Special Solutions |
Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Advertising Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Credits | |
Chief Creative Officer | David Guerrero |
Executive Creative Director | David Guerrero/Joel Limchoc/Simon Welsh |
Creative Director | Joel Limchoc |
Copywriter | David Guerrero |
Account Manager | Eric Oandasan |
Account Supervisor | Ombet Traspe |
Producer | Al Salvador |
Art Director | Joel Limchoc |
Other Credits | Graphic Artist: Manny Vailoces Print Producer: Al Salvador |
We thought it would be surprising and interesting to make the business cards colorful and informative. By re-designing them as mini-postcards, they became direct advertisements for the country.