Execution

Instead of simply running the Happiness Factory III TVC or the 5-note jingle MTV at ourdoor TV walls, we built a music studio installed with a speical computer programme underneath a giant TV wall where consumers could sing-along with us, turning the TV wall into a Coke's summer music station where the teens could truly enjoy our music, making an otherwise commercial jingle an enjoyable experience for our targets. Inside the studio, we placed a unique computer programme that could capture users' faces, and instantly transform that into moving animations that sing to our 5-note jingle. The footage was then displayed on the giant screen above, turning each users' animation into ads that attracted more and more teens to sing-along! Not only did we transform a humble jingle from a one-way communication into an immersive, personal consumer experience, but we created a campaign that became a true collaboration between the brand and its consumers. Instead of simply showing Coke's latest music MTV on outdoor TV walls, we built a music studio underneath a giant TV wall where consumers could sing-along with us!