| Title | A-SHARE SECTOR SERIES |
| Brand | iSHARES CHINA |
| Product / Service | FINANCIAL PRODUCTS & SERVICES |
| Category | B05. Stunts & Live Advertising |
| Entrant | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Entrant Company: | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Advertising Agency: | WIEDEN+KENNEDY SHANGHAI, CHINA |
Credits | |
| Chief Creative Officer | Nick Braham/Nick Cohen |
| Executive Creative Director | Nick Braham/Nick Cohen |
| Creative Director | Joseph Lau |
| Copywriter | Thomas Tsang |
| Advertiser's Supervisor | Marshall Butler/Angela Yeung |
| Planner | Richard Summers |
| Account Manager | Dan Ouyang |
| Account Supervisor | Kel Hook/Jing Lien |
| Producer | Caryne Chai |
| Art Director | Joseph Lau |
| Illustrator | Joseph Lau/Howl Lee |
In 2009, iShares launched the world's first-ever China A-Share Sector ETF Series in Hong Kong. Allowing investors to track the rapid growth of China economy. In order to create the biggest awareness, a guerilla stunt was born featuring 20 businessmen with LED briefcases. It was staged in Hong Kong's financial district to create buzz in the investment community. The campaign achieved impressive results. A 300% surge in online traffic. 3,500 websites visits per day. $30 million HKD daily turnover. 3 of the new ETFS shot into the top 10.
In 2009, iShares launched the world's first-ever China A-Share Sector ETF Series in Hong Kong. Allowing investors to track the rapid growth of China economy. In order to create the biggest awareness, a guerilla stunt was born featuring 20 businessmen with LED briefcases. It was staged in Hong Kong's financial district to create buzz in the investment community. The campaign achieved impressive results. A 300% surge in online traffic. 3,500 websites visits per day. $30 million HKD daily turnover. 3 of the new ETFS shot into the top 10.