Title | ICE |
Brand | AVISS SPORTS |
Product / Service | GYM |
Category | C03. Consumer Services |
Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Credits | |
Creative Director | Jun Okuda |
Copywriter | Toshihiro Umezawa |
Producer | Norio Hara/Norihisa Fujita/Yoshiyuki Yazaki/Toshiaki Tanaka |
Art Director | Seiji Matsumoto |
Photographer | Norihito Yagi |
Other Credits | Art: Mitsuo Shimizu/Cg: Rin Hirano |
The aim of the project was to convey the brand identity of a sports club AVISS Sportsh. Using sculpture as a metaphor of an overweight woman, the project appealed the idea that AVISS Sports is a tool for shape up with humor.