MANGO SURPRISE

TitleMANGO SURPRISE
BrandPARLE AGRO
Product / ServiceFROOTI MANGO DRINK
CategoryB05. Stunts & Live Advertising
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company:CREATIVELAND ASIA Mumbai, INDIA
Advertising Agency:CREATIVELAND ASIA Mumbai, INDIA

Credits

Chief Creative OfficerSajan Raj Kurup
Executive Creative DirectorVikram Gaikwad
Creative DirectorAnu Joseph
CopywriterSajan Raj Kurup/Anu Joseph
Advertiser's SupervisorNadia Chauhan/Madhur Pandey
Account SupervisorAnjali Khanchandani/Jay Gala
ProducerNirvana
Art DirectorShirin Johari/Nivedita Deshmukh
Other CreditsDirector: Prakash Verma

Execution

The Mango Surprise pranks were played on people across cities in India. We dropped giant mangoes from trees, rolled 8-foot mangoes down sloping roads, swapped baggage for giant mangoes on airport conveyor belts, and surprised unsuspecting people. Then the 'Prank Anchor' would run up to the 'Prank Victim' and hand him a Frooti bottle and surprise him with the fact that Frooti is made of real juicy mangoes. The footage of the same was edited in to the brand's TVC.