Title | MANGO SURPRISE |
Brand | PARLE AGRO |
Product / Service | FROOTI MANGO DRINK |
Category | B05. Stunts & Live Advertising |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
Advertising Agency: | CREATIVELAND ASIA Mumbai, INDIA |
Credits | |
Chief Creative Officer | Sajan Raj Kurup |
Executive Creative Director | Vikram Gaikwad |
Creative Director | Anu Joseph |
Copywriter | Sajan Raj Kurup/Anu Joseph |
Advertiser's Supervisor | Nadia Chauhan/Madhur Pandey |
Account Supervisor | Anjali Khanchandani/Jay Gala |
Producer | Nirvana |
Art Director | Shirin Johari/Nivedita Deshmukh |
Other Credits | Director: Prakash Verma |
The Mango Surprise pranks were played on people across cities in India. We dropped giant mangoes from trees, rolled 8-foot mangoes down sloping roads, swapped baggage for giant mangoes on airport conveyor belts, and surprised unsuspecting people. Then the 'Prank Anchor' would run up to the 'Prank Victim' and hand him a Frooti bottle and surprise him with the fact that Frooti is made of real juicy mangoes. The footage of the same was edited in to the brand's TVC.