| Title | BMW JOY 3D |
| Brand | BMW ASIA |
| Product / Service | BMW |
| Category | B06. Digital Outdoor |
| Entrant | PUBLICIS SINGAPORE, SINGAPORE |
| Entrant Company: | PUBLICIS SINGAPORE, SINGAPORE |
| Advertising Agency: | PUBLICIS SINGAPORE, SINGAPORE |
Credits | |
| Chief Creative Officer | Calvin Soh |
| Executive Creative Director | Ajay Thrivikraman |
| Copywriter | Chalit Manuyakorn/Leslie Lim |
| Account Manager | Ben Wardle |
| Art Director | Samakorn Lohacala/Alvin Tan |
| Other Credits | David See From Lumina Communication |
We transformed symbols of success into symbols of Joy. We planned to surprise office workers as well as passer-by at Suntec City by taking over two buildings (Towers 2 & 3), using a 3D interactive projection display. The 3D projection displayed BMW’s point of view of joy fueling success. Passer bys were also asked to participate by SMS-ing what Joy meant to them or by writing on a tablet. The messages were then projected live.