Execution

Selling a new car to a new customer is tougher than selling a cup of coffee. At the top of every car seller's wish list would be a potential buyer contact list. Most consumers would never give away their information to any seller without a fight. Solution Introduces a new way to collect database using an interactive billboard. Use your phone to maneuver the cars and play the game on the billboard. A car football game and a racing game were introduced all over the country with launch events and a road show. Results The campaign drew 3 times more attendees to the event. The game was played 69,030 times, 42,400 phone numbers were collected. 33% of total players turned into leads. The clients were happy! Most importantly, everybody had fun!

English Translation of Main Headlines

http://spikes10.researchm.com/testdrive