LOLLIPOP ART

TitleLOLLIPOP ART
BrandTEAM MANILA
Product / ServiceMANILA DESIGN WEEK
CategoryB02. Special Build
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Credits

Chief Creative OfficerMelvin Mangada
Executive Creative DirectorMarci Reyes
Creative DirectorJake Tesoro
CopywriterMelvin Mangada\ Marci Reyes
PlannerPrint Producer: May Dalisay
Account ManagerAntonio Dimaguila Jr.
Account SupervisorKathy Cosico/Portia Catuira
Art DirectorAlfredo Silao\ CJ De Silva
Other CreditsFinal Artist: Angelo Tan

Execution

The communication is a simple truth – you consume design everyday. Delivering this message, the material made design readily, and literally, consumable. This is the idea behind the edible mural. The choice of medium itself is in celebration of design, but instead of paint and sketches, the mural was made of lollipops. 13,500 lollipops composed the 10 x 6 feet installation. This was installed at a highly visible location during the Manila Design Week festivities. It was a fun and engaging activity for every passerby. Not only did they appreciate it visually, they actually ate it. “Suck Design” read the mural, and everyone who saw it, really did.