Title | LOLLIPOP ART |
Brand | TEAM MANILA |
Product / Service | MANILA DESIGN WEEK |
Category | B02. Special Build |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Credits | |
Chief Creative Officer | Melvin Mangada |
Executive Creative Director | Marci Reyes |
Creative Director | Jake Tesoro |
Copywriter | Melvin Mangada\ Marci Reyes |
Planner | Print Producer: May Dalisay |
Account Manager | Antonio Dimaguila Jr. |
Account Supervisor | Kathy Cosico/Portia Catuira |
Art Director | Alfredo Silao\ CJ De Silva |
Other Credits | Final Artist: Angelo Tan |
The communication is a simple truth – you consume design everyday. Delivering this message, the material made design readily, and literally, consumable. This is the idea behind the edible mural. The choice of medium itself is in celebration of design, but instead of paint and sketches, the mural was made of lollipops. 13,500 lollipops composed the 10 x 6 feet installation. This was installed at a highly visible location during the Manila Design Week festivities. It was a fun and engaging activity for every passerby. Not only did they appreciate it visually, they actually ate it. “Suck Design” read the mural, and everyone who saw it, really did.