| Title | WOMEN AGAINST LAZY STUBBLE |
| Brand | P&G GILLETTE |
| Product / Service | MACH3 |
| Category | B05. Stunts & Live Advertising |
| Entrant | BBDO INDIA Mumbai, INDIA |
| Entrant Company: | BBDO INDIA Mumbai, INDIA |
| Advertising Agency: | BBDO INDIA Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Josy Paul |
| Executive Creative Director | Rajdeepak Das |
| Creative Director | Sandeep Sawant |
| Copywriter | Pashyn Sethna/Josy Paul |
| Account Manager | Arjun Singh Kochhar |
| Producer | Kirk Jacob |
| Art Director | Sandeep Sawant/Rajdeepak Das |
| Other Credits | Rajeev Mohite/Pawan Shuri |
On the 18th of December, 2009, at the Chitrakoot Grounds in Mumbai, 1868 men gathered to create the largest mass shaving event in human history! They were cheered by Bollywood actresses who had joined the women's movement W.A.L.S. (Women Against Lazy Stubble). Over 15 national TV channels along with over 200 journalists and television cameras covered the event. Also present were officials representing the Guinness Book of World Records.