| Title | PEDAL |
| Brand | FRESH & FAMOUS FOODS |
| Product / Service | GREENWICH PASTA |
| Category | B05. Stunts & Live Advertising |
| Entrant | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
| Entrant Company: | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
| Advertising Agency: | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
Credits | |
| Chief Creative Officer | Don Sevilla Iii |
| Executive Creative Director | Don Sevilla Iii |
| Creative Director | Noel San Juan |
| Copywriter | Noel San Juan/Martin Sarmenta |
| Advertiser's Supervisor | Francis Flores |
| Planner | Cj Jimenez |
| Account Manager | Christina Zamora |
| Account Supervisor | Chinky Veloso |
| Art Director | Rj Ferrer/Jess Villaruel/Elvin Julian/Joey Diokno |
| Photographer | Dindo Villaester |
Greenwich came out with Pasta D' Lite, a new range of pastas that are 65% less fat. To deliver this message of health, Greenwich used something familiar to Filipinos: the delivery bike, but gave it a fresh spin. The Greenwich Bicycle thus embodies a healthier way of living, while delivering pastas that allowed the consumers to be fit without sacrificing taste.