Title | DOT PORT |
Brand | SONY CORPORATION |
Product / Service | SONY |
Category | B06. Digital Outdoor |
Entrant | GT TOKYO, JAPAN |
Entrant Company: | GT TOKYO, JAPAN |
Advertising Agency: | GT TOKYO, JAPAN |
2nd Advertising Agency: | DENTSU Tokyo, JAPAN |
Credits | |
Creative Director | Koshi Uchiyama |
Copywriter | Teppei Moriguchi/Toshiyuki Konishi |
Producer | Kaoru Sugano/Yuki Morikawa/Yasuhisa Kudo |
Art Director | Yugo Nakamura |
Other Credits | Exective Producer:zen Tachikawa Rhizomatiks Co./Ltd/Qosmo Inc./Eurekacomputer Co./Ltd./602 Inc. |
The 'dot' between 'make' and 'believe' serves as a symbol of communication. An enormous dot was created, which suddenly emerged in the city. Many 'commands' designed to awaken the curiosity of target users were created. Questions from the dot were sent to users every 30 minutes. Answers to these questions via voice recognition will appear on the dot. Content displayed on the large sphere will be streaming on the website and answers can also be sent through the website. Answers appearing in real time on the sphere can be seen both at the location of the sphere and on the website All answers can be seen. Popular answers will enlarge.