DOT PORT

TitleDOT PORT
BrandSONY CORPORATION
Product / ServiceSONY
CategoryB06. Digital Outdoor
EntrantGT TOKYO, JAPAN
Entrant Company:GT TOKYO, JAPAN
Advertising Agency:GT TOKYO, JAPAN
2nd Advertising Agency:DENTSU Tokyo, JAPAN

Credits

Creative DirectorKoshi Uchiyama
CopywriterTeppei Moriguchi/Toshiyuki Konishi
ProducerKaoru Sugano/Yuki Morikawa/Yasuhisa Kudo
Art DirectorYugo Nakamura
Other CreditsExective Producer:zen Tachikawa Rhizomatiks Co./Ltd/Qosmo Inc./Eurekacomputer Co./Ltd./602 Inc.

Execution

The 'dot' between 'make' and 'believe' serves as a symbol of communication. An enormous dot was created, which suddenly emerged in the city. Many 'commands' designed to awaken the curiosity of target users were created. Questions from the dot were sent to users every 30 minutes. Answers to these questions via voice recognition will appear on the dot. Content displayed on the large sphere will be streaming on the website and answers can also be sent through the website. Answers appearing in real time on the sphere can be seen both at the location of the sphere and on the website All answers can be seen. Popular answers will enlarge.